While 37 percent of folks say they prepare most of their coffee at home and another five percent get their coffee at the office, a whopping three of five coffee drinkers say they buy prepared coffee at retail.
According to today’s American Express Market Brief, almost half of consumers go to Starbucks (29 percent), Dunkin’ Donuts (11 percent) or McDonald’s (nine percent) for their jolt of java. Other coffee venues are other chain coffee shops (four percent), convenience stores (three percent) and independent coffee shops (two percent).
Where do you get your Coffee?
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