Tuesday, June 05, 2007

Absurdity #20- Life's Short. Get a Divorce

absurd-ridiculously unreasonable, unsound, or incongruous

An all-female law firm is turning heads in Chicago with a new billboard and a blunt message: "Life's Short. Get a Divorce.''

The billboard, sponsored by Fetman, Garland & Associates, Ltd., a firm that specializes in divorce cases, features the six-pack abs of a headless male torso and tanned female cleavage heaving forth from a black lace bra.

The ad is the brainchild of Corri Fetman, "Law firm advertising is boring…Everything's always the same. It's lawyers in libraries with a suit on and the law books behind them. They don't say anything. What, I should hire you because you have a law degree? C'mon. So we wanted to try something different."

Reaction from those who work in and around Chicago's divorce courts has been less than enthusiastic.

"It's grotesque,'' said John Ducanto, past president of the American Academy of Matrimonial Lawyers. "It's totally undignified and offensive."

"It trivializes divorce and I think it's absolutely disgusting," Rick Tivers, a clinical social worker at the Center for Divorce Recovery in Chicago. "Divorce is traumatic enough without this kind of [advertising]. We try and help people go through the divorce process with as much integrity as possible. A lot of my work is helping people grieve the loss of a divorce, and their own sense of betrayal. This makes divorce seem like it's not a big deal, and it's a huge deal for many people.''

What it says to me- marriage is boring; give up on your spouse for a buff bod like one of these; marriage is all about hot sex; look what you're missing by being married; divorce has never been so easy or so good.

We are a messed up society!

p.s. The sign was eventually taken down.

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